This study aims to examine the antecedents and consequences of brand hate in shopping malls. using a tripartite model of hate within the Cognitive-Affective-Behavioral (CAB) framework. A mall intercept survey was used to collect responses from Pakistan shoppers. Based on 461 valid responses. https://www.diegojavierfares.com/quick-offer-Little-Ollie-174-Dwarf-Olive-Monrovia-super-sale/