The fast-moving consumer goods (FMCG) industry is highly competitive and constantly evolving. In order to stay ahead of the competition, FMCG companies must leverage data-driven decision-making to analyse consumer behaviour, optimise supply chain management, and drive growth. The use of advanced technologies, such as business intelligence (BI) and analytics, is becoming increasingly i... https://www.essindia.com/blog-details.php/exploring-analytics-use-cases-of-bi-in-fmcg