In busy markets, people rarely stop to study a brand in detail. Most familiarity builds quietly, through repeated exposure and small visual cues that feel consistent over time. In places like San Francisco, where companies appear and evolve quickly, video often becomes one of those steady signals. It shows faces, tone, and rhythm in a way that written words cannot fully capture. https://www.dropbox.com/scl/fi/64yd1ryelk0r0njjgxw95/The-Role-of-Corporate-Video-in-San-Francisco-Plays-in-Building-Familiarity-with-a-Brand.pptx?rlkey=3zm9csi70ep67fpxysxsnzydk&st=mygpxvuh&dl=0