Familiarity rarely comes from a single viewing. It grows when similar visuals recur, creating a sense of pattern. Corporate videos often repeat certain colors, pacing, and framing without drawing attention to them. Over time, viewers start recognizing the style before the logo even appears. This repetition reduces mental effort. https://www.dropbox.com/scl/fi/64yd1ryelk0r0njjgxw95/The-Role-of-Corporate-Video-in-San-Francisco-Plays-in-Building-Familiarity-with-a-Brand.pptx?rlkey=3zm9csi70ep67fpxysxsnzydk&e=1&st=mygpxvuh&dl=0